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designer & illustrator

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Apparel Ads

Year:

2024

We were having a big winter apparel sale in summer. We worked as a team to come up with an idea that would be eye-catching and have a higher click-through-rate.

I went with a pop-art style square checkerboard because this would work in both static and animated ads.

I had to create this ad with three different jacket sets because we had ads running in the US, Canada, and Europe which all have different inventory.

PERFORMANCE:
Within the first few weeks of running these ads, revenue was up 400% from the previous ad campaigns.

These were the best performing ads for 2024.

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