Circleback Pad Launch

Our big product launch in 2024 was the circleback pad, created for its creative design & ability to be recycled. I wanted to make this product launch different than anything we already had made since the product was innovative.
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I went with a space inspired theme to make the colors pop. The pad itself is a bright yellow with a gray cover and so I decided to go with black backgrounds with the pop of yellow to highlight the name and some of the designs.
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For this campaign, we had emails and ads for our launch. I designed both animated and static display ads.

For the email design, I went with the space-inspired theme with hand-drawn illustrations and arrows as a nod to the "drawing board" of creating new and innovative products.

For the animations, I made the circles animate on, the pad name shimmer, and then blurred the photo to place the pad over it. I wanted these ads to really grab the attention of the consumers through movement.